MediMedia. Poised for
Change.
In
the coming decade, the healthcare industry will continue to experience dramatic
changes. Patients' demands for better standards of care, safety and privacy;
the government's exploration of new regulations for dispensing drugs and
reducing the costs of medicine; physicians' growing use of electronic methods
for managing their practice and patients - all will continue to impact the face
of healthcare.
Throughout this evolutionary period, our mission at MediMedia is clear: to
enable healthcare professionals and patients to get the critical information
they need to make the best healthcare decisions possible. We look forward to
meeting the challenges this era brings with energy and creativity.
Sincerely,
Steven P. Simcox
President & Chief Executive Officer
MediMedia, Inc.
Meet MediMedia's four primary market groups:
The MediMedia Patient Education & Consumer
Health family of companies provides all-inclusive healthcare information. Our
print publications, educational materials, training programs, and web-based
services enable our customers to reach patients and consumers at multiple touch
points, helping to improve the lives of over 50 million individuals each year.
The Marketing & Communication Services Group
strives to help pharmaceutical companies and their partners improve the
standard of care in all areas of healthcare. By identifying our clients' needs
and offering the industry's most effective customized tools to educate both
physicians and their patients, the materials and services we provide play a
critical role in meeting the healthcare challenges of today and tomorrow.
The Managed Care Group offers a broad suite of
services that include the most accurate and complete formulary information
available, the leading managed care publications, and integrated marketing
campaigns that effectively and consistently reach key managed care
decision-makers. Our clients value our ability to build and deliver high
quality targeted marketing, publishing, and formulary data tools that improve
performance in managed accounts.
MediMedia offers a full range of communications
services for the animal health market. Our Animal Health Division draws on an
experienced team of professionals at all levels to enable us to deliver timely,
accurate content and communications. Products and services include
industry-leading publications; award-winning websites; continuing medical
education programs; a professional services center; event management; and
customized project development across virtually all media.