MediMedia Health, one of the most respected Medical Marketing providers of advanced multi-channel communications and marketing strategies for global medicines companies, has appointed Phil Deschamps as President and CEO.
Deschamps formerly served as President and CEO of GSW Worldwide, a division of inVentiv Health, where he led worldwide operations evolving that agency from a local Columbus based healthcare agency to one of the world’s largest and most prestigious healthcare agencies.
In his new role, Deschamps will oversee the operations of all business divisions within MediMedia Health. He will have responsibility for leading and building upon the foundation of proven, innovative, intelligence-driven Non-Personal Promotion (NPP), medical communication, and managed markets strategies the company has delivered to clients for more than 30 years. More specifically, Deschamps will expand the company’s service offerings and client relationships by developing strategic analytics, digital channels, and integrated campaigns while driving operational excellence. Deschamps will report directly to the CEO of MediMedia USA, Bill Goldberg.
“I’m thrilled to have someone with Phil’s exceptional leadership skills and marketing vision in this role,” said Goldberg. “Phil has a proven track record of success in building impactful client solutions and in so doing driving exceptional business growth. His passion, enthusiasm and expertise for healthcare marketing, clients and people exemplify the qualities we want MediMedia Health to be recognized for.”
The depth of Deschamps' expertise stems from his 26 years in the Health Sciences industry. At the helm of GSW Worldwide, Deschamps grew the business three fold and oversaw its expansion into digital and global services. Prior to that, he served as director of neuroscience marketing at Bristol- Myers Squibb (BMS) in Princeton, N.J., where he participated on several pre-launch Global Marketing teams in the neuroscience and pain markets.
“I am absolutely thrilled to lead MediMedia Health to continue on its successful path” said Deschamps. MediMedia Health recently announced its dynamic reorganization to satisfy the demands of a rapidly evolving healthcare marketplace. “We will leave no stone unturned to continue to evolve our leading services to give our clients a competitive advantage in the support of their brands” said Deschamps.
About MediMedia Health: MediMedia® Health is a leading provider of multichannel promotional health care-related marketing campaigns. Committed to optimizing our clients’ promotional efforts, we deliver proven, integrated, intelligence-driven engagements to health care professionals, patients and caregivers. For more than 30 years, pharmaceutical and biotechnology companies have relied on our innovative marketing programs to stimulate brand growth and patient loyalty. www.medimediahealth.com
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