EVANSTON, Illinois - February 9, 2010

Custom health communications company StayWell Custom Communications (SCC), a division of MediMedia USA, has been awarded the Health Content Provider Accreditation from URAC, a Washington, DC-based health care accrediting organization that establishes quality standards for the health care industry. URAC's accreditation was awarded to SCC's comprehensive interactive health content offering, which includes comprehensive adult and pediatric health libraries, healthy living guides, interactive tools, nutrition information, and more. The accreditation requires compliance with disclosure standards, accountability and policy/procedure standards, quality oversight standards, and enhanced health content standards, plus peer-review and licensure standards.

"We're honored to receive the Health Content Provider Accreditation from URAC," StayWell Custom Communications president and CEO Trent Sterling. "We are very pleased to be recognized in the industry for providing outstanding, credible content that meets URAC's national standards for quality and clinical review."

URAC's enhanced editorial standards require health content providers to develop editorial policies and apply these policies to all health content carrying the health content seal licensed to other Web sites. Editorial policies specify that in addition to the standards of HWS accreditation that:

• Health content be peer reviewed by a minimum of two health content reviewers;
• At least one health content reviewer is a health content reviewer with expertise in the specialty area relevant to the condition under review; and
• Licensed health content cannot be edited for content by the web site receiving the licensed health content.

"By applying for and receiving the Health Content Provider Accreditation, StayWell Custom Communications has demonstrated a commitment to quality health care," said Alan P. Spielman, URAC president and CEO. "Quality health care is crucial to our nation's welfare and it is important to have organizations that are willing to measure themselves against national standards."

The Health Content Provider accreditation seal is portable with the health content provided by SCC, thereby allowing consumers to see the health care accreditation seal they trust ("URAC Accredited") with health information they are seeking.

About URAC

URAC, an independent, nonprofit organization, is a leader in promoting health care quality through its accreditation and certification programs. URAC's standards keep pace with the rapid changes in the health care system, and provide a mark of distinction for health care organizations to demonstrate their commitment to quality and accountability. Through its broad-based governance structure and an inclusive standards development process, URAC ensures that all stakeholders are represented in setting meaningful standards for the health care industry.

For more information, visit www.urac.org.

About StayWell Custom Communications

StayWell Custom Communications is the leader in custom health content solutions delivered via variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail and SMS (or mobile) marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. StayWell Custom Communications also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients' marketing and communication needs.

SCC is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and StayWell Safety Solutions (a Red Cross Strategic Business Alliance). StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.

For more information visit www.staywellcustom.com.