Multimedia Content Available through Suite of Consumer and Clinician Applications Ensure Consistent Messaging Across Multiple Patient Touch Points

YARDLEY, Pennsylvania – February 2010

Fairview Health Services, an integrated healthcare network serving Minneapolis-St. Paul, greater Minnesota, and the Upper Midwest, recently chose Krames Patient Education to provide a patient education solution for their system of seven hospitals, 48 primary care clinics, 55 specialty clinics, hospice and home care services.

“We have been challenged with providing consistent messaging across a complex continuum of care with multiple patient access points,” explained Lane Stiles, Director of Fairview Press at Fairview Health Services. “However, using rapidly emerging technologies, we were confident we could find an effective and efficient solution for distributing content to both clinicians and patients. Krames was able to provide such a solution.”

To support the entire Fairview system including clinicians and patients, Krames will be deploying the Krames On-DemandTM print-on demand system, the streaMedTM video on-demand system, Krames Go-to-GuidesTM which are online multimedia, interactive disease management workbooks and the Krames OnlineTM multimedia patient education website. All told, the Fairview community has access to over 3,300 patient education articles; 2,000 emergency medicine discharge instructions; 2,000 medication information sheets; and over 230 video programs. Almost all Krames content is available in English and Spanish with selected text and video titles available in 12 additional languages.

Mr. Stiles added, “We chose Krames after a long review process for a number of reasons including the fact that Krames offered so many video assets, the fact that Krames applications were user-friendly across multiple touchpoints, the fact that Krames has a good relationship with our primary EMR provider, the fact that Krames is solely dedicated to patient education and, very importantly, the fact that Krames applies health literacy design principles to all its materials.”

“We are delighted to be providing a complete patient education solution for Fairview,” added Jean Neiner, Executive Vice President of Sales and Marketing for Krames. “It is gratifying to provide universal access to quality health education via numerous applications at a variety of touchpoints that support Fairview’s investment in internal IT systems.”

About Fairview Health Services

Fairview Health Services is a not-for-profit, integrated healthcare network serving Minneapolis-St. Paul, as well as communities throughout greater Minnesota and the Upper Midwest. Headquartered in Minneapolis, Fairview includes seven hospitals with more than 2,500 licensed beds, 48 primary care and 55 specialty clinics, home care and hospice services, rehabilitation services, as well as inpatient and retail pharmacies. We are a nationally recognized leader in clinical excellence and innovation. We focus on providing safe, patient-centered, effective, efficient, equitable and timely care to every individual as we live our mission of improving the health of our communities. Every decision and action we take is guided by our values of dignity, integrity, service and compassion.

About Krames

Krames (a MediMedia Company) is the market leader in patient education and consumer health information solutions. Over 85 percent of American hospitals, as well as leading health plans, employer groups, private practices and pharmaceutical companies use Krames’ solutions to improve quality of care, streamline workflow and lower healthcare costs. Krames also brings health literacy expertise to American Heart Association/American Stroke Association and American Lung Association patient education through exclusive partnerships with these respected organizations. Founded in 1974, Krames remains at the leading edge of patient education with innovative programs that utilize a comprehensive suite of print, electronic and video content. For more information, please visit www.krames.com.