Custom health communications company StayWell Custom Communications (SCC), a division of MediMedia USA, has announced an exclusive strategic alliance with SEO.com, a leading provider of search marketing strategies including search engine optimization, pay-per-click management, social media, and SEO Web design.

Through this strategic alliance, StayWell Custom Communications will be offering a range of search marketing strategies designed to increase website traffic, build loyal customers and drive online transactions for its clients, which include health care providers, health plans, and retailers such as pharmacies and supermarket chains.

The increasing demand for online health information and services is fueling a growing need for health care organizations and health care retailers to focus on programs and tactics that make it easier for consumers to navigate the Internet and find information, which ultimately builds business for their organization. Search Engine Optimization and online advertising programs are becoming an increasingly important part of the mix when it comes to driving prospective patients and consumers to a health care site.

“As organizations continue to invest heavily in developing a robust online presence, ensuring that consumers can find them is critical to a successful e-business strategy,” said StayWell Custom Communications president and CEO Trent Sterling. “The need for such specialized search marketing strategies in order to optimize healthcare content and services have become ever more important.”

SCC established the alliance with SEO.com in order to meet this need and help its clients improve site performance. “We partner with our clients to deliver robust interactive health content solutions designed to achieve business results,” said Sterling. “The excellent search marketing strategies offered by SEO.com will enable our clients to maximize their ROI by helping them boost their Web traffic, and turn that traffic into revenue for their organization. With 80 percent of consumers going online to look for health information, the potential for our clients to use their content to attract visitors is unlimited.”

SEO.com, an SEO company, is based just outside Salt Lake City, just minutes away from the headquarters of SCC’s Interactive Solutions. SEO.com’s clients include Dell, H&R Block, AlphaGraphics, Hugo Boss and Mrs. Field’s Cookies. Website Magazine ranked SEO.com the No. 2 SEO firm in the country in April, 2010.

“Good content with the right keywords is critical for search engine optimization,” said Dave Bascom, CEO of SEO.com. “We’re excited to have joined forces with StayWell to help many respected organizations in the health industry achieve their goals.”

StayWell Custom Communications is the leader in custom health content solutions delivered via a variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail and SMS (or mobile) marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. StayWell Custom Communications also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients’ marketing and communication needs.

SCC is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and StayWell Safety Solutions (a Red Cross Strategic Business Alliance). StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.

For more information visit www.staywellcustom.com.